FAYUM.GR

A bridge that points the way: The Creative Strategist is not a role. It’s a function in the room.

13/01/2026
The Masquerade Effect — How Today’s Marketing Makes Brands Unrecognizable

19/12/2025
Presentation and Interview @esyn.gr about my new book “Small Territories”

15/12/2025
Inside the mind of a Creative Strategist

11/12/2025
The more I use A.I., the more I realize what can’t be automated

13/11/2025
Interview @Kathimerini about my new book “Small Territories”

30/09/2025
“Small Territories”: My first personal book, a collection of short stories

17/09/2025
“Hack your Freddo Experience” – Creative Strategy for NESCAFÉ Azera

23/05/2025
Strategist is a designer, not a priest (a must-read for marketers)

24/03/2025
Nera Kritis – Strategy Case Study (brief summary)

02/09/2024