FAYUM.GR

“Branding is the process of connecting good strategy with good creativity.” says Marty Neumeier. Having over 15 years of experience in the creative field, one of the most exciting challenges I face [in #Strategy now], is brand positioning: Defining in essence, the way a brand exists in the world, how it expresses itself but also how it perceives the world. An exciting challenge, especially when it is the brands’ first communication steps.

“With pride”, therefore, a summary of the brand positioning for Nera Kritis. Pride because as Dave Buck says, “Your brand is a gateway to your true work.”