Your Sleep Coach [A Strategic Proposal for Media Strom*]

*Media Strom: Greek Company that offers a holistic sleep-products approach [Mattresses., pillows, sleeping pads, beds]

A (quite brief) synopsis of the way we approached the client’s brief at Solid Havas, Greece.

Sleep has always been fundamental and respectful in human’s life, from the early start till our last moments.

He was even a God

The city that never sleeps

But from the Industrial Revolution, where workers needed to respond to the machines’ that worked 24/7, to the American Dream where constant overachieving is the synonym of success, sleep was accused of being unnecessary or even worse, an obstacle to happiness. It was considered as a necessary physical function and it’s containment was a sample of ability, capacity and charm.

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