Concept and communication strategy for the corporate video of ElvalHalcor’s Copper Segment, featuring HALCOR and Sofia Med.
The idea starts from a simple observation: copper is everywhere, yet the work behind it is rarely seen. The video brings that work into view, from the five companies and more than 2,000 people of the Segment to the research, technology and applications that connect them.
The project is part of an ongoing strategic partnership with HALCOR and Sofia Med across corporate, product and internal communication, with creative development in collaboration with Cloudtrap.
Leave a Reply