FAYUM.GR

I don’t know where the wave of A.I. will take us — in our lives or in our work.

I see many people who seem certain about its pros and cons.

In my field — advertising and communication — I’ve been using it for quite some time, and reading about it almost obsessively for years.
It’s fascinating. And it makes my work easier, in ways I couldn’t have imagined before.

At the same time, I see the risks and the traps.
You can already spot them in the endless posts by “experts” — so many of them now look exactly the same.

The other day, at the Van Gogh exhibition, there were about a hundred of us standing still, looking at a vase of flowers — the way this extraordinary man had painted it.

We weren’t just looking at the picture.
We were looking at everything behind it: his life, his struggles, his influence on art, his “conversations” with those before him, the culture his presence carries.

And I thought: how strange and beautiful that so many of us were standing there, simply looking at a painted vase of flowers!

Because it’s the human being who gives meaning to things. And therefore, value.

Whatever can be created — by anyone or anything — only humans can give it value, because only they can give it meaning.

And that, I believe, will be very hard to replace.
Or at least, I hope so.